Written by: tylerm
5/13/2010 9:06 AM 

For US women, breast cancer is the most frequently diagnosed cancer and the second leading cause of cancer death. Last year in Florida, nearly 12,000 women were diagnosed and almost 3,000 died from breast cancer. Prominent organizations recommend women aged 40 and older receive a mammogram every 1 or (1-2) years. Increased and regular use of early detection measures along with enhanced treatment options have been attributed to improved breast cancer survival rates. Still, many women living with physical disabilities are significantly less likely to have been screened with the recommended guidelines, than women without disabilities. This puts these women at risk for late-stage diagnosis and poor health outcomes. For Florida, this presents a significant public health concern as nearly 1 in 5 women in our state are living with at least one disability.

To address this issue the CDC created the Right to Know campaign, which consists of health promotion materials in both English and Spanish that include: posters, flyers, print ads, tip sheets and MP3 audio files. These materials feature four breast cancer survivors living with physical disabilities who share their personal and heartfelt messages about breast cancer screening.

This new campaign is being implemented in four US states, including Florida from 2007 to 2012.

Campaign Goals

To raise awareness about the importance of breast cancer screening, and encourage recommended screening among women who are forty years and older, and living with a physical disability in Florida.

Communication Objectives

• 1) To increase knowledge about breast cancer screening among women living with physical disabilities, health care providers and the larger community;
• 2) To build capacity among partners to disseminate health information about breast health screening to and for women living with physical disabilities;
• 3) To provide accurate information about mammography facility accessibility and other factors that impact accessibility to breast health care.

Target Audience

The target audience for this campaign is women residing in Florida who are: living with physical disabilities, forty years of age and older, and English or Spanish speakers.

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Location: Blogs ILRC of Northeast Florida

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